25/03/25
In 2021, Tanya O’Carroll wrote to Meta seeking to exercise her right under Article 21(2) of the UK GDPR to object to the processing of her personal data for direct marketing purposes on facebook. Meta refused to act upon her request and Ms O’Carroll brought a claim in the High Court.
The case was settled prior to the trial listed before Mr Justice Nicklin. Meta agreed not to process Ms O’Carroll’s data for direct marketing purposes (nor to profile her to the extent that such profiling is related to direct marketing).
The settlement has been extensively reported: see e.g. reports and commentary here and here. Further details can be found on AWO’s website.
Jennifer MacLeod acted as junior counsel (led by Gerry Facenna KC and Eddie Craven) for Ms O’Carroll, instructed by Ravi Naik and Alex Lawrence-Archer at AWO.